Session Commercials / GoPro

Client . GoPro Camera
Role . Director / Color / Editor / Motion / Compositing
Date . 2016

I played a big role in the 2016 advertising of GoPro's smallest, most user friendly camera yet, the Hero Session. The task was 3 commercials (starting with a Superbowl spot made in 3 days) featuring the three key-features of the Session. Simplicity, durability, and versatility. 

For durability it was a team effort of many people in a small Oakland studio to put together this one-take assault on the camera in 30-seconds. The shot is mostly authentic with some light compositing to feature the camera in the best way, and to wipe it clean at the end. 

For Versatility, as Director, I traveled the United States with a number of custom made GoPro rigs to capture this center-weighted match cut spot. 

Climb: Pikes Peak Hill Climb With a Monster

Client . Falken Tire
Role . Director / Editor / Color / Graphics
Date . 2010

As part of my role of Multimedia Specialist at Falken Tires, I was in charge of directing the first full-length real-time on board camera video of an Unlimited Class car competing  in the Pikes Peak International Hill Climb. Monster Tajima is a name synonymous with Pikes Peak and was chasing the ever so elusive ten-minute record for Pikes Peak. 

With a partnership from GoPro Camera, we covered as many angles as possible on Tajima's insane Suzuki and let the world really see what it was like to race up America's Mountain. 

This video quickly became viral, and has  reached millions of views on Youtube. The most popular Pikes Peak video since "Climb Dance"

Direction, editing, color-grading and motion graphics by Skylar Smith.